Web Strategies

This week, I want to intoduce a not so new concept that’s finally taking hold - CSS.  CSS is Short for Cascading Style Sheets, a new feature being added to HTML that gives both Web Site Developers and users more control over how pages are displayed.  With CSS, designers and users can create “style sheets” that define how different elements, such as headers and links on your website appear.  These style sheets can then be applied to any Web page.

The term cascading derives from the fact that multiple style sheets can be applied to the same Web page.

Style sheets are a very powerful tool for the web site developer and owner.  They give you the chance to be completely consistent with the look and feel of your pages, while giving you much more control over the layout and design than straight HTML ever did.  Invented in 1997, Cascading Style Sheets (CSS) are just now starting to be widely used among browsers and Web developers are learning to be more comfortable with them.  They are eventually going to take the place of tags such as <FONT>, which have been deprecated in HTML 4.0.A few benefits of CSS:

• make your pages load faster
• lower your hosting costs
• make your designs and redesigns more efficient and less expensive
• help you maintain visual consistency throughout your sites
• get you better search engine results
• make your sites more accessible to all viewers and user agents
• give competitive edge as more of the world moves to using Web standards

When you’re consulting with a professional web development company, be sure and ask about CSS!

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