Web Strategies
Effective internet marketing for your small business.
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Aug273 Comments
While we’re on the topic of marketing for the local dining, bar and entertainment scene, today marks the grand opening of Zing Restaurant located in an historic building at 543 Indiana Avenue in Indianapolis. From all that I can find about this cool up and comer, it sounds like an awesome concept. A social dining experience, high brow fare, newly renovated facilities - sounds great! (More information here: http://indianapolis.dbusinessnews.com/shownews.php?newsid=164714&type_news=latest).
The problem? I’m interested! Where can I find out more? After spending a little over 5 minutes (an eternity on Google’s watch) searching for terms like zing, zing indianapolis, zing restaurant indianapolis, zing bar indianapolis - I come up empty handed. A few blog posts here and there about the architectural renovations of 543 Indiana Avenue, a mention of their grand opening on Indy.com and that’s about it. Anything of value? Nothing, nada. Where can I see photos, make a reservation, check out the menu, day dream about how great my next hot date at Zing is going to be and sign up to get updates of things happening at this awesome new place?
The lesson? If you’re going to go in to business, you’ve got to get in the conversation and the conversation IS happening online. If you don’t write about your brand, someone else will and it may not be the information you’d like to share. So, c’mon, Zing, don’t be afraid - join the conversation!
For more on joining in, I’d turn you to Sarah “Intellagirl” Robbins’ recent blog post at Ubernoggin’ or get in touch and we can help!
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Aug14No Comments
So we just wrapped up our second website for an Indianapolis-based restaurant and night life entertainment holding company - AES Group. For those of your familiar with the market, AES Group is the proud owner of Lulu’s Restaurant & Cocktails on Indianapolis northside and has just opened a club in the Broad Ripple area called Buckwildz. Intero Design Group is their proud web designer!
You can check out their new site online at http://www.Buckwildz.com/, and we welcome your feedback.
Why this site rocks:
- Thematically on the nose. The owners and management of AES Group came to us with a vision that dictated a tastefully raunchy, free spirited honkytonk look and feel. Note the small attention to detail like the denim look and jean rivets in the menu bar, splattered paint and hardwood floors that match that found in the actual bar.
- Pliable. We built in our easy to use, content management system and trained the staff at Buckwildz on how to add photos, change the menu and generally perform all routine maintenance to the site in a matter of minutes per week. Now they can have an up to date, good looking website without paying loads per month in costly management and maintenance or waiting around for things to be changed on their behalf.
- Leads. Shh! Don’t tell the users, but we knew (from past experience) that the #1 destination on this site would be the photo galleries - chock full of tell all images from the night before. We decided to tie this with a very short, very simple registration form that allows management to communicate with their raving fans and die hard party goers whenever they see fit. We’re capturing names, email addresses, cell phone numbers and city/state on an opt-in basis. Next up: An email and SMS text messaging marketing campaign.
