Great. You got your website ready and it looks great and functions great. Now you want to show it to the people so that they can visit it and you can actually get benefit of your website. But how people will know about your website?

Here is where SEO would come to your help.

What is an SEO?

Search Engine Optimization (SEO) is optimizing your site and content for a search engine. Yet many Web developers/designers either don’t take time to code a site properly or don’t know how to do proper SEO. The basics of code optimization are just sound HTML coding practices; when followed, they go a long way toward SEO.

If your Web site doesn’t have a page appearing in the top 10 search engine results, the chances of someone clicking on your site listing and actually visiting your site, drop dramatically. If you’re not in the top 20 you have almost no chance that someone will go through more listings to find your page. You too do the same, correct? So your site need to be listed in top 20 for sure, if not in top 10.

SEO efforts involve a site’s coding, presentation, structure and fixing problems that could prevent search engine indexing programs from fully spidering a site. Other efforts includes adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

But how to do Search Engine Optimization?

Well, there is a lot needed to be done to optimize your Web site for search engines, from the code level, keywords, alt tags, meta tags, page title, link building and the actual content, for which you will need help of SEOs, that is Search Engine Optimizers. Understanding how to tag the content, and where to place it in the HTML, is critical. This is the basic outline, to create search engine friendly pages. Your pages will be easily indexed by the search engine spiders and with important words and phrases appropriately tagged, those words will receive proper valuation by the search engines. I will cover more about each part of search engine optimization separately, in my next article.

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