I’ve done a lot of research lately on corporate and small business blogging and what businesses can do to have a blog that really focuses on ROI (return on investment).  In summary, blogs have really evolved over the past 5 years from being only something that some nut with an agenda rants in to being a valuable tool to candidly learn more about a particular subject or what a particular company brings to the table in terms of expertise.

Small business blogging can be a good idea for a number of reasons.  First off, SEO (search engine optimization).  By developing and to build a blog with your team, you’re rallying the organization around a cause that will enhance your site’s performance in search engines.  Building a library of valuable and timely content driven information will raise your site’s rankings on Google, Yahoo! and other major search engines.  Simply by building the blog and sharing information relevant to your business, you can bring your organization (be it large or small) from page 10 to top 3 in no time.

Secondly, we’ve gotta face it - we’re not all in a position to make all the right decisions for our business or personal life right now, today.  Typically, the average consumer will visit seven websites before deciding on one to actually engage and do business with.  Whether you sell a product online or in stores, generate leads or you’re just looking to spread your message, a blog can help turn strangers in to friends, then friends in to customers.  It allows you to build rapport and share information in a lively, candid and no obligation manner.

That said, keep reading our blog and take all the free information you care to have - we’ll keep dishing it up for you!  Ours is a business model built on service and education of why and how our web design services can work for you.  Contact the staff at Intero Design Group if you’re ready to get started on your own small business blog.

Share on Facebook