While we’re on the topic of marketing for the local dining, bar and entertainment scene, today marks the grand opening of Zing Restaurant located in an historic building at 543 Indiana Avenue in Indianapolis.  From all that I can find about this cool up and comer, it sounds like an awesome concept.  A social dining experience, high brow fare, newly renovated facilities - sounds great!  (More information here: http://indianapolis.dbusinessnews.com/shownews.php?newsid=164714&type_news=latest).

The problem?  I’m interested!  Where can I find out more?  After spending a little over 5 minutes (an eternity on Google’s watch) searching for terms like zing, zing indianapolis, zing restaurant indianapolis, zing bar indianapolis - I come up empty handed.  A few blog posts here and there about the architectural renovations of 543 Indiana Avenue, a mention of their grand opening on Indy.com and that’s about it.  Anything of value?  Nothing, nada.    Where can I see photos, make a reservation, check out the menu, day dream about how great my next hot date at Zing is going to be and sign up to get updates of things happening at this awesome new place?

The lesson?  If you’re going to go in to business, you’ve got to get in the conversation and the conversation IS happening online.  If you don’t write about your brand, someone else will and it may not be the information you’d like to share.  So, c’mon, Zing, don’t be afraid - join the conversation!

For more on joining in, I’d turn you to Sarah “Intellagirl” Robbins’ recent blog post at Ubernoggin’ or get in touch and we can help!

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