A quick note: Go to the edge.  Define your niche, make it very narrow and focused and dominate it.  With 300 million potential customers in the United States alone, even if your product appeals to just 1/10%, that’s still 300,000 people, and that’s likely more than enough to keep you busy for years to come.

We’re working with a client that manufactures and markets a speciality product in an industry with fairly large barriers to entry.  We’ve been working with them for years on a generalists mass market appeal model to move as many units as possible.

After some time, it’s gotten very expensive trying to be everything to everyone.  Time to switch gears and follow the advice I’ve had in my gut - edge here we come!

For more information on edges your business can explore, check out Seth Godin’s Free Prize Inside or Contact Intero Design Group today.

Share on Facebook